Questions to ask a listing agent

Pricing is the biggest lever you and your agent control. A strong agent should be able to explain the number, not just name it.

• What price do you suggest, and which recent sales support it?
• How do my home's condition and updates compare with those sales?
• What's your plan if we don't get much interest in the first few weeks?

• Who takes the photos, and will you offer video or a floor plan?
• Where will the listing appear?
• Do you recommend staging or any repairs before we list?
• Will you hold open houses, and who will run them?

Day-to-day handling can make the process smoother or more stressful.

• How will showings be scheduled, and how much notice will I get?
• How often will you update me, and how?
• How do you compare offers beyond price, such as financing, contingencies and closing date?
• Who will I work with day to day: you or a team member?

Ask for the listing fee in writing and what it includes. Also ask how the buyer's agent will be paid. Since 2024 industry rule changes, how buyer's agent compensation is handled has become something sellers decide and negotiate. Your agent should explain your options clearly.

At CapCenter, our listing agents provide the full range of services you expect. Our standard listing fee is 1.5%, with a $3,000 minimum. Sell with us and buy, or finance, your next home with CapCenter within a year, and it's 1%. Terms apply; see Offer details.

The listing agreement is a contract. Read it before you sign, and ask about anything that isn't clear.

• How long does the agreement last?
• Can I end it early, and what happens if I do?
• Are there any fees owed if the home doesn't sell?
• What happens if a buyer I found myself makes an offer?

Interview more than one. Be wary of picking the agent with the highest price estimate. A number that's too high can leave your home sitting, and a home that sits often sells for less in the end. Choose the agent whose price is best supported and whose plan you trust.