What is full-service realty?

In the world of real estate, the term "full-service realty" often pops up, but what does it really mean? Lets explore the concept of full-service realty and go over the typical services provided by such firms.

Full-Service

Full-service realty refers to a type of real estate brokerage that offers a comprehensive range of services to clients, going beyond the traditional role of facilitating property transactions. These firms aim to provide a seamless and all-inclusive experience for their clients, handling various aspects of the home buying or selling process. 

Typical Services

Full-service realty firms offer a wide array of services to their clients, relieving them of many burdens associated with real estate transactions. Some common services include:

1. Listing and Marketing: A full-service realty firm will assist sellers in listing their properties on multiple listing services (MLS) and other platforms, preparing professional photographs and descriptions, conducting market analysis, and implementing effective marketing strategies to attract potential buyers.
2. Property Valuation: Agents will assess the market value of properties through comparative market analysis (CMA) and provide guidance on setting an appropriate listing price based on local market conditions and property characteristics.
3. Property Showings: Agents will arrange and conduct property showings, open houses, and virtual tours to showcase the property to potential buyers.
4. Negotiation: Full-service real estate agents will represent their clients in negotiations with potential buyers or sellers to achieve the best possible terms and conditions, including price, contingencies, and contract terms..
   
5. Contract and Paperwork: Agents will handle the preparation, review, and execution of legal contracts and paperwork involved in real estate transactions, ensuring compliance with local regulations and protecting their clients' interests.
6. Transaction Coordination: Full-service realty includes managing and coordinating all aspects of the transaction, including communication between buyers, sellers, lenders, inspectors, appraisers, and other parties involved, to ensure a smooth and timely closing.
7. Expert Advice: Agents provide professional advice and guidance throughout the process, answering questions, addressing concerns, and leveraging their knowledge and experience to assist clients in making informed decisions.
8. Market Expertise: Full-service realty firms stay up to date with local market trends, property values, and other factors influencing the real estate market. They offer insights and recommendations to help clients navigate market conditions effectively
9. After-Sales Support: Agents may provide post-transaction support, assisting clients with any issues that arise after the closing, connecting them with reliable service providers, or offering guidance on property management or investment strategies.

CapCenter Realty

Full-service, not full-fee.

Whether a realty firm is considered full-service is not determined by the commissions or fees they charge, it is determined simply by whether the firm performs the comprehensive services listed above.  CapCenter Realty provides our clients with all these services and more.

For the past 26 years, CapCenter has been saving clients thousands with our Zero Closing Cost home loans. CapCenter Realty is the natural extension providing comprehensive real estate services at a fraction of the fees charged by traditional realty firms, making CapCenter truly a one-stop shop for realty & mortgage services.

CapCenter Realty agents are salaried, meaning their focus isn’t on simply making their next commission, it’s on their client’s satisfaction, which is probably why CapCenter agents are among the top 1% of agents by sales volume. Whether it’s getting your home sold quickly or helping you find the home of your dreams, CapCenter Realty agents make themselves available day/night/weekends to best suit your schedule.

CapCenter agents are also backed by CapCenter's mortgage team.  Unlike traditional full-service agents whose sole concern is the purchase or sale, CapCenter agents work in tandem with CapCenter's mortgage team to ensure a smooth and enjoyable home-buying experience for their clients, soup to nuts. This collaboration between the realty and mortgage team not only relieves clients from having to play the middleman between their agent and their lender, but using CapCenter for both realty and mortgage services also compounds your savings on the transaction.

If you or someone you know is planning a move in the near future, make sure to give CapCenter a call to see how much you can save. Whether you are selling, buying, or both, using CapCenter Realty is truly beyond full-service for a fraction of the fee.

‍